Editor at Large
Hands on with the FUJIFILM GFX 50S
Fujifilm’s new medium-format camera, the GFX 50S, breaks new ground on many levels, from handling and size to price and versatility. But does it live up to its promises? Ian Farrell finds out...
Back in 2015, when Fujifilm announced they were launching a mirrorless medium-format camera, one commentator quipped “Fuji has just won Photokina!” referring to the famous trade show at which the announcement was made. But this was far from hyperbole: a new camera is always exciting, but a new system – a medium format system. That was enough to have people applauding in their seats at the Fujifilm press conference.
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