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Photography Magazine

The Bizz

The Bizz

Photography Websites: A Web Designer’s Perspective


When it comes to designing websites, photographers have a very particular set of demands and requirements, as Jon Sloper of Alacrify explains.

I’ve been working in visual design for most of my life, starting with making posters and advertisements for businesses and events while still at school, and creating designs for just about every print format you can think, of from business cards to books and exhibition stands. For the past 20 years, I’ve been running a (predominantly) web design company, making websites and business admin systems for businesses as diverse as violin repair, bed and breakfasts, charities and national associations, to auctioneers, multinational electronics, finance and engineering corporates. I also spent a few years working as a fine artist in watercolours, painting animals, landscapes, buildings and cars, and running a couple of small galleries along the way. The reason I mention this hinterland is that it has given me a real appreciation of the many different ways people understand design, and how powerful the right approach can be to solving problems when they’re clearly understood.

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